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Sponsorship

Sponsorship

Sponsorship Overview 

Sponsorship of a SuperSprint event can be highly effective way to reach thousands of potential customers. Wether you are looking to increase brand awareness, preference and loyalty amongst participants, get your product in the hands and minds of a target audience or create a unique and memorable brand experience, event sponsorship can be tailored to meet your specific sponsorship objectives. SuperSprint has over 20 years of event management and promotion experience and has developed long standing relationships with some of Australia’s leading brands including Nissan, Gatorade, Sussan, Brooks, 2XU, BRW, Herald Sun and Fernwood.  

The SuperSprint calendar of 13 events attracts over 40,000 participants annually across a broad demographic range. From mums and daughters in the all female Sussan Women’s Fun Run, to the corporate high flyer in the Nissan/BRW Corporate Triathlon National Series or the competitive age grouper in the Gatorade Triathlon Series, sponsorship of the events allows you direct access to participants before, during and after the event. 

Every SuperSprint event is fully supported with proven  promotional campaigns which ensure maximum participation and offer sponsors several opportunities to connect with participants. Some of the benefits and opportunities associated with sponsorship include: 

  • Sponsor recognition on series advertising and marketing materials
  • Promotion on the SuperSprint website, Australia’s leading triathlon website with over 3,000,000 page views per year
  • Exposure to SuperSprint’s database of over 50,000 past and present competitors via email newsletters
  • Product displays, sampling and promotional activities at events
  • Signage and branding opportunities
  • Public address announcements and advertisements at events
  • Complimentary entries
  • Category Exclusivity


SuperSprint welcomes the opportunity to work creatively with sponsors and, where possible will accommodate any requests and ideas to help leverage any involvement with the events.  

Sponsorship Structure

In order to assist sponsors achieve their required outcomes, a limited number of sponsorship opportunities are available at various levels. SuperSprint will not enter into a sponsorship agreement with any organisation that may jeopardise the integrity of an event and / or the interests of other sponsors involved with that event.  Each sponsorship level has associated benefits proportional to the level of investment. The typical sponsorship structure of a SuperSprint includes a Naming Rights sponsor, Major Sponsors, Official Suppliers/Product Sponsors and Support Sponsors.

Sampling Opportunities & Promotional Marquee Sites 

Subject to the sponsorship structure and sponsor roster of a particular event or series SuperSprint also welcomes the opportunity to work with companies to “test the sponsorship water” with one off activities at events. This may include a promotional display at the event or including a product sample or promotional flyer in the participant show bag. Site and sampling fees apply.

Our Events

Below is a brief overview of our events including participation numbers, dates and locations. 

  • Nissan/BRW Corporate Triathlon National Series 2010
    The Nissan/BRW Corporate Triathlon National Series is aimed at the corporate market and is fantastic team building and bonding event.

    Participants: 15,700 for series
    Event Details: Race 1 - Melbourne 2/02/2010, Race 2 - Perth 07/03/2010, Race 3 - Adelaide 14/03/2010, Race 4 - Sydney 18/04/2010, Race 5 - Gold Coast 24/04/2010
     
  • Gatorade Triathlon Series incorporating the Brooks Fun Tri Series
    The Gatorade Triathlon Series is Australia’s premier triathlon series for beginners through to the nations elite.

    Participants: 13,200
    Event Details: Race 1 - St Kilda 22/11/2009, Race 2 - Elwood 13/12/2009, Race 3 - Sandringham 10/01/2010, Race 4 - Elwood 31/01/2010, Race 5 - Portarlington 14/02/2010, Race 6 - St Kilda 21/03/2010
     
  • Sussan Women’s Fun Run
    The Sussan Women’s Fun Run is Australia’s largest women’s only fun run.

    Participants: 4,500 (Female only event)
    Event Details: Start/Finish @ St Kilda 06/12/2009
     
  • 2XU Great Ocean & Otway Classic Ride
    The 2XU Great Ocean & Otway Classic Ride is a 145km recreational ride for cyclists of all abilities along parts of the world famous Great Ocean Road.

    Participants: 3,500
    Event Details: Start/Finish @ Torquay 27/03/2010
  • Degani Kinglake Ride
    The Degani Kinglake Ride is a challenging 120km recreational ride up and down the hills of Kinglake National Park.

    Participants: 3,500
    Event Details: Start/Finish @ Whittlesea 12/09/2010  

Contact 

For all sponsorship enquiries please contact: 

Andrew Whillas
Sponsorship Manager
Level 1, 327 Bay Street
Brighton VIC 3186
P - (03) 9596 2340
F - (03) 9596 2346
E - andrew.whillas@supersprint.com.au

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