Skip to Main Navigation | Skip to Side Navigation | Skip to Content

Section Navigation

Sponsorship

Sponsorship

Sponsorship Overview 

Sponsorship of a SuperSprint Event can be highly effective way to reach thousands of potential customers. If you are looking to increase brand awareness, preference and loyalty amongst participants, get your product in the hands and minds of a target audience or create a unique and memorable brand experience, event sponsorship can be tailored to meet your specific sponsorship objectives. SuperSprint has over 25 years of event management and promotion experience and has developed long standing relationships with some of Australia’s leading brands including Nissan, Gatorade, Sussan, Brooks, 2XU, BRW and the Herald Sun.  

The SuperSprint calendar of 16 events attracts over 40,000 participants annually across a broad demographic range. From mums and daughters in the all female Sussan Women’s Fun Run, to the corporate high flyer in the Nissan/BRW Corporate Triathlon National Series or the competitive age grouper in the Gatorade Triathlon Series, sponsorship of the events allows you direct access to participants before, during and after the event. 

Every SuperSprint Event is fully supported with proven promotional campaigns which ensure maximum event participation and offer sponsors several opportunities to connect with participants. Some of the benefits and opportunities associated with sponsorship include: 

  • Sponsor recognition on event advertising and marketing materials
  • Promotion on the SuperSprint website, Australia’s leading triathlon website with over 3,000,000 page views per year
  • Exposure to SuperSprint’s database of over 50,000 past and present competitors via email newsletters
  • Product displays, sampling and promotional activities at events
  • Signage and branding opportunities
  • Public address announcements and advertisements at events
  • Complimentary entries
  • Category Exclusivity

SuperSprint welcomes the opportunity to work creatively with sponsors and where possible will accommodate any requests and ideas to help leverage any involvement with the events.  

Sponsorship Structure

In order to assist sponsors achieve their required outcomes, a limited number of sponsorship opportunities are available at various levels. SuperSprint will not enter into a sponsorship agreement with any organisation that may jeopardise the integrity of an event and / or the interests of other sponsors involved with that event.  Each sponsorship level has associated benefits proportional to the level of investment. The typical sponsorship structure of a SuperSprint includes a Naming Rights sponsor, Major Sponsors, Official Suppliers/Product Sponsors and Support Sponsors.

Sampling Opportunities & Promotional Marquee Sites 

Subject to the sponsorship structure and sponsor roster of a particular event or series SuperSprint also welcomes the opportunity to work with companies to “test the sponsorship water” with one off activities at events. This may include a promotional display at the event or including a product sample or promotional flyer in the participant show bag. Site and sampling fees apply.

Our Events

Below is a brief overview of our events including participation numbers, dates and locations. 

Nissan/BRW Corporate Triathlon National Series 2012
The Nissan/BRW Corporate Triathlon National Series is aimed at the corporate market and is fantastic team building and bonding event.
Participants: 17,000 for series
Event Details: Race 1 - Melbourne 04/03/2012, Race 2 - Perth 11/03/2012, Race 3 - Adelaide 18/03/2012,  Race 4 - Sydney 29/04/2012, Race 5 - Gold Coast 05/05/2012

Gatorade Triathlon Series incorporating the Active Feet Fun Tri Series
The Gatorade Triathlon Series is Australia’s premier triathlon series for beginners through to the nations elite.
Participants: 13,200
Event Details: Race 1 - St Kilda 20/11/2011, Race 2 - Elwood 11/12/2011, Race 3 - Brighton 15/01/2012, Race 4 - Sandringham 05/02/2012, Race 5 - Elwood 19/02/2012, Race 6 - Portarlington 18/03/2011, Race 7 - St Kilda 01/04/2012

Sussan Women’s Fun Run
The Sussan Women’s Fun Run is Australia’s largest women’s only fun run.
Participants: 5,500 (Female only event)
Event Details: Start/Finish @ St Kilda 04/12/2011

2XU Great Ocean & Otway Classic Ride
The 2XU Great Ocean & Otway Classic Ride is a 145km recreational ride for cyclists of all abilities along parts of the world famous Great Ocean Road.
Participants: 3,500
Event Details: Start/Finish @ Torquay 24/03/2012

Genovese Kinglake Ride
The Kinglake Ride is a challenging 120km recreational ride up and down the hills of Kinglake National Park.
Participants: 3,500
Event Details: Start/Finish @ Whittlesea 11/09/2011  

Contact - For all sponsorship enquiries please contact: 

Bowen Kress
Sponsorship Manager
Level 1, 327 Bay Street
Brighton VIC 3186
P - (03) 9595 3000
E -bowen.kress@supersprint.com.au

Breadcrumb Navigation